I love this salt so much, I was prompted to do some research. Apparently, red Alaea clay is prized by native Hawaiians for its spiritual and health benefits. Traditionally, Hawaiians use this clay in ceremonies to cleanse and purify tools and canoes, as well as in healing rituals for medicinal purposes. The clay is extracted from veins between layers of lava rock. It is purified, refined,then bonded to the finest White Hawaiian Sea Salt.
This salt has a mysterious ability to transform everything it touches into blissfully delicious and unique flavors. I use it on everything: eggs, salads, fish, vegetables (especially potatoes)--everything. This salt is completely irresistible, irreplaceable--I wouldn't want to live without it!