Picked up one of these at my local cheese shop. This tastes different from “fruitcakes”, which I detest. Marvelous, rich flavor. I’ve eaten this brand’s “Fiorino” and “Margherita” flavors, and for each would hide them at back of refrigerator so I could have all to myself. I recommend if you give as a gift, call it something like “Italian Spice Cake” so people won’t hear the word “fruitcake” and automatically toss it out. Awesome