Turkish cuisine is still largely unexplored here in the US, but if you want a taste of Turkey, this chile simply cannot be left out. As central to the cuisine as black pepper is stateside, Urfa is one of the standard seasonings for everything from meat dishes like kofte and kebabs, egg dishes like menemen (a sort of frittata), and even rice pilaf. The oily quality of these chiles is their hallmark - there is a moistness to the ground pepper that is delightful and carries the heat perfectly.
The Urfa chile is a darker chile when fresh, but when dried it becomes almost purply-black. There's a smoky element to the Urfa that is unbeatable. We've used it in a BBQ rub for ribs with amazing results. The heat level of the Urfa is a little higher, but it should be noted that neither of these are super-hot.