Giodà
Giodà is the brainchild of two sisters, Giovanna and Ida Conforti, who grew up in the small Calabrian town of Santo Stefano di Rogliano. After pursuing careers in marketing and architecture respectively, the sisters decided to return home to Calabria in 2019 with the goal of sharing with the world the food they grew up eating—jams, marmalades and preserves made with local produce and without preservatives. In 2020, the COVID-19 pandemic halted production, providing profound challenges for the nascent company. But Giovanna and Ida pressed on, tapping into Calabria’s rich culinary traditions and local agriculture, with each jar becoming a symbol of both personal and regional resilience.
